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Integrated Marketing and Promotion CC
Business Department | 4 CPCC - Career Pathway Certificate of Completion | 6 months
Skills developed in this pathway should enhance effectiveness of the marketing and promotional functions for small business owners and develop practical marketing and promotion skills for employees.
Students who successfully complete this pathway will develop integrated marketing and promotional
strategies within the current business environment. Skills
developed in this pathway should enhance effectiveness of
the marketing and promotional functions for small business
owners and develop practical marketing and promotion skills
for employees.
Integrated Marketing and Promotion CC
You will develop some exciting new skills in this program. Among these new skills, you should be able to:
- Apply business principles to a strategic and comprehensive marketing plan
- Develop a promotional plan
- Prepare and deliver effective presentations
Careers
Career opportunities include wholesale and manufacturing sales representative, insurance and financial sales agents and marketing and advertising assistants.
Job Market
Search related careers and regional data on wages and job outlook on CareerCoach.
PROGRAM CODE: CC.INTMARKPRO
Students who successfully complete this pathway will be prepared to develop integrated marketing and promotional strategies within the current business environment. Skills developed in this pathway should enhance effectiveness of the marketing and promotional functions for small business owners and develop practical marketing and promotion skills for employees working within the marketing function.PROGRAM OUTCOMES
Upon successful completion of this program, students should be able to:
- demonstrate a conceptual understanding of the strategic organization through the integration of the functional areas of business into a comprehensive marketing plan;
- develop a marketing plan;
- develop a promotional plan;
- prepare and deliver effective presentations.
Integrated Marketing & Promotion Core Requirements
Complete the following Core Requirements
- BA-223
- Principles of Marketing
- 4
- BA-230
- Social Media Marketing
- 4
- BA-238
- Sales
- 4
- BA-239
- Advertising
- 4
- BA-261
- Consumer Behavior
- 4
Courses in this program can be applied to satisfy requirements in the Marketing certificate.
